ADVERTISING

Advertising: TV commercials

How does the advertisement sell the product? 

What 'language' does it use? This can include the set, the casting, the genre, the 'story'

Does the time of year make a difference?

Who is the target audience? Does the age / gender make a big difference?

We have many examples to look at on the school's ClickView site.

Today, we start with others:

Lynx Attract: Unleash The Chaos

Christmas at Iceland: There's A Ran Tan

Levi's 501 Laundrette

 

Coca Cola 2020

Disney 2020 From our family to yours 

John Lewis 2020 - behind the scenes with Celeste 

Now: make your own advertisement like one of these

MUSIC VIDEO + GIG / CONCERT POSTER

In this session, we are looking at film language and genre conventions in the music video form. Music promos are short videos that are made to accompany a song released by a band or solo artist. Music promos are available to view through the artist's own website, hosting websites like VEVO or to purchase from online stores like iTunes.

• The pop star has an identity or persona which is easily recognizable by the fan
• Music promos feature performance - the artist sings or plays, making eye contact with us, as the point is to promote the star
• The lyrics are often reflected in the narrative - the characters and story
• The band and the song's genre determine the treatment - heavy mettle will be different from rock, pop or hiphop

TASK

• Watch the three music videos and compare the camerawork and editing
• Decide whether the music video tells a story 
• How much 'performance' is there?
• Music videos sometimes use 'intertextuality' - they refer to another 'text' or idea outside the world of the video. Do any of these?

Imagine Dragons On Top Of The World

 https://bit.ly/2VG48sK


Maroon 5  A Girl Like You

 https://www.youtube.com/watch?v=aJOTlE1K90k


Imagine Dragons Thunder

 https://www.youtube.com/watch?v=fKopy74weus

MAKE A GIG / CONCERT POSTER

• Pick your own performer 
• Open PowerPoint and add a background photo layer
• Add your performer & use the 'remove background' tool
• Add text - consider sizes and fonts

PREP Complete and upload to the GoogleClassroom link a4xvnyk