FILM MAKING

We look at the trailer genre and discuss how its conventions (= what elements are usually in trailers).

• editing is not continuity editing (as the narrative arc is long)
• inter titles between clips (= writing) about the director, actors, awards, pull quotes
  
• additional inter titles explain the narrative (THOSE WHO HAVE SURVIVED / LIVE BY ONE RULE / NEVER MAKE A SOUND
  
• sound track build to the climax
• release date
• film title
  

We watch A Quiet Place as a possible model for us to copy (=make a swede)

 

ADVERTISING

Advertising: TV commercials

How does the advertisement sell the product? 

What 'language' does it use? This can include the set, the casting, the genre, the 'story'

Does the time of year make a difference?

Who is the target audience? Does the age / gender make a big difference?

We have many examples to look at on the school's ClickView site.

Today, we start with others:

Lynx Attract: Unleash The Chaos

Christmas at Iceland: There's A Ran Tan

Levi's 501 Laundrette